
Asking You For The Sale — My Book Is Now Available
When I first started my career in public relations, I was really lousy at asking for the sale. I always

When I first started my career in public relations, I was really lousy at asking for the sale. I always

The university admissions process is a big topic around my house these days as my daughter is prepping for college

Despite incredible advances in technology, the development of messaging during a crisis still feels like it is done on the

Here’s a news flash from well-known speaker and author David Avrin: Your marketing probably sucks. Ouch, right? In his latest

Measurement in the world of public relations has always been an ethereal concept. Putting a value on media coverage or

While researching my book about online reputation issues, I was fortunate to speak with executives from several of the top online

As I read more business books and meet more authors, I find it interesting that many have started out writing
Travel website TripAdvisor aspires to be a complete online travel resource, offering the ability to research destinations, compare prices on accommodations

Founded in 2004, the online review site, Yelp, often confounds business owners. It is, without question, one of the dominant

Late last year, I met author and customer experience sage Brian Solis. My blog post about my conversation with him,